Competitive intelligence is the key of a successful business strategy. However, the pace at which technology is disrupting industries makes it an indispensable cornerstone in anticipating new competitive drivers. Here’s where a technological watch process can help, and it explains why it is so important nowadays.
A technological watch process gives access to the latest information related to innovations, emerging trends and developments, active companies and their R&D strategies, impact of new technology adoption and new market opportunities, among others.
Technological watch can support a company’s goals by understanding the value of emerging technologies, strengthening useful technologies at hand, and allowing new market opportunities.
Keywords: Technological watch, innovation, information sources, competition watch, comercial watch, surrounding watch.